Tom Bennett added, “We’re thrilled to work with Zenith to launch the Rolling Stones limited edition watches. The Rolling Stones commented: ‘‘We are delighted to be teaming up with such a wonderful brand as Zenith for our ‘ 14 On Fire’ tour’’. Both Zenith and The Rolling Stones are today living legends. The same ‘outside the box’ thinking gave birth to the new Blues and Rock’n’Roll music. Jean-Claude Biver said: “Disruptive thinking gave birth in the 1960s to the first (El Primero) chronograph movement timing to one 10th of a second. The watch will be the first in a series of limited edition watches by Zenith done together with The Rolling Stones. Jean-Claude Biver, Director of the LVMH Group Watch Division and Tom Bennett, CEO for Bravado, Universal Music Group’s global music merchandising division just announced the deal. Zenith El Primero Chronomaster 1969 Tribute to The Rolling Stones
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